SPO-
TIFY
Project/Campaign
Gift Card Toolkit.
Navigation
Roles
Joshua Dacucos—Art Director,
Graphic Designer.
Task
Develop a strategic framework that showcases rigor and best practices across the smallest in-store presence (mom and pop stores) to the biggest (international retailers and fuel stations); through an omni-channel strategy with in-store being the main focus.
Execution/Rationale
aim to instill an awareness in shoppers regarding the profound impact of music on their emotional states, thereby elucidating the enhanced experiential dimension unlocked by Spotify Premium.
1A—Strategy Breakdown
Strategic approach to tackling brand campaign based on market research and statistics.
Featured
Walmarts, Targets and competing chains globally (excluding Asia and South America).
Featured
Walmarts, Targets and competing chains globally (excluding Asia and South America).
Roles
Joshua Dacucos—Art Director,
Graphic Designer.
Task
Develop a strategic framework that showcases rigor and best practices across the smallest in-store presence (mom and pop stores) to the biggest (international retailers and fuel stations); through an omni-channel strategy with in-store being the main focus.
Execution/Rationale
Aim to instill an awareness in shoppers regarding the profound impact of music on their emotional states, thereby elucidating the enhanced experiential dimension unlocked by Spotify Premium.
Featured
Walmarts, Targets and competing chains globally (excluding Asia and South America).
1A—Strategy Breakdown
Strategic approach to tackling brand campaign and toolkit based on market research and statistics.
1B—Visual Direction
The visual direction and underlying rationale for the new and revitalized approach are grounded in a strategic pursuit of heightened aesthetic resonance and conceptual coherence.
1C—Execution
Implementation of deliverables demonstrated seamlessly across diverse mediums and various application scenarios.
