WILL-
IAM
GRANT
Project/Campaign
Superbowl/March Madness.
Bring Home the Real MVPs.
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Roles
Joshua Dacucos—Art Director,
Graphic Designer.
Ryan Kasal—Art Director.
Task
Create a disruptive 360 Shopper Program for the William Grant portfolio of brands for the 2023 Super Bowl & March Madness, that entices retailers to promote our brands, addresses the key points in the shopper journey and increases brand velocity.
Execution/Rationale
Showcase the William Grant collection as the essential centrepiece for any Super Bowl (or March Madness) celebration.
Featured
Walmarts, Targets and competing chains globally (excluding Asia and South America).
Featured
Retail and on-premise locations/activations across North America.
Roles
Joshua Dacucos—Art Director,
Graphic Designer.
Ryan Kasal—Art Director.
Task
Create a disruptive 360 Shopper Program for the William Grant portfolio of brands for the 2023 Super Bowl & March Madness, that entices retailers to promote our brands, addresses the key points in the shopper journey and increases brand velocity.
Execution/Rationale
Showcase the William Grant collection as the essential centrepiece for any Super Bowl (or March Madness) celebration.
Featured
Retail and on-premise locations/activations across North America.
1A—Strategy Breakdown
Strategic approach to tackling brand campaign based on market research and statistics.
1B—Superbowl Execution
Highlighting the William Grant portfolio as the centerpiece of any prominent sporting event requires key visuals and in situ executions that resonate with the essence of the occasion.
In this context, leveraging American Football cues to seamlessly integrate with the excitement of March Madness adds a strategic and compelling layer to the execution, ensuring a cohesive and impactful brand presence.
Transforming the key visual into a retail drink display to generate awareness and captivate shoppers in retail environments.
1C—March Madness Execution
The key visual execution is expertly crafted to align with the March Madness atmosphere, artfully taking what was once the essence of American football to now the dynamic spirit of basketball.
