CORONA
X OL- YMPICS
Project/Campaign
Corona x Olympics.
Navigation
Roles
Joshua Dacucos—Art Director,
Graphic Designer.
Nick Pastore—Art Director,
PD
Bryan Karmel—Art Director,
Graphic Designer.
Ryan Kasal—Art Director.
Task
Create a global marketing initiative centered around delivering "Golden Moments" of relaxation to consumers, strategically promoting Corona and Corona Cero products to enhance brand visibility. This campaign will be synergistically aligned with our partnership with the Olympics, leveraging the spirit of this prestigious event to accelerate brand exposure and consumer engagement.
Execution/Rationale
Offer Olympic fans worldwide the social restoration they desire by delivering golden moments of relaxation every time they opt for Corona and Cero. Enhance awareness through strategic initiatives and engage consumers with exciting sweepstakes prizes.
1A—Strategy Breakdown
Strategic approach to tackling brand campaign based on market research and statistics.
Featured
Walmarts, Targets and competing chains globally (excluding Asia and South America).
Featured
Retail and on-premise locations/activations across North and South America.
Roles
Joshua Dacucos—Art Director,
Graphic Designer.
Nick Pastore—Art Director,
PD
Bryan Karmel—Art Director,
Graphic Designer.
Ryan Kasal—Art Director.
Task
Create a global marketing initiative centered around delivering "Golden Moments" of relaxation to consumers, strategically promoting Corona and Corona Cero products to enhance brand visibility. This campaign will be synergistically aligned with our partnership with the Olympics, leveraging the spirit of this prestigious event to accelerate brand exposure and consumer engagement.
Execution/Rationale
Offer Olympic fans worldwide the social restoration they desire by delivering golden moments of relaxation every time they opt for Corona and Cero. Enhance awareness through strategic initiatives and engage consumers with exciting sweepstakes prizes.
Featured
Retail and on-premise locations/activations across North and South America.
1A—Strategy Breakdown
Strategic approach to tackling brand campaign and toolkit based on market research and statistics.
1B—Visual Direction
The established visual direction skillfully showcased the Corona brand equity with subtle nods to the Olympic partnership, incorporating drink rings at the base of the graphic.
Furthermore, the visual direction effectively reflected the "golden moments" motif through color choices and relaxation cues inspired by beach visuals.
1C—Execution
Visual awareness tools to be used both in retail and off-premise.
In alignment with Corona's sustainability initiatives, natural and environmentally friendly materials such as white oak and canvas were purposefully chosen to reflect this commitment. This approach was also carefully crafted to match the sunset Corona equity, creating a harmonious visual representation.
A rendered look of success on how all elements can piece together in an on-premise setting.
1D—Prizing & Sweeps Program
Introduce a sweepstakes program that entices customers with the chance to achieve their "golden moments," serving as a compelling incentive for participation.
Official Corona x Olympics capsule collection set.
.png)
